Building brands that move culture, shape commerce and redefine what is possible for ambitious people and Businesses

Mission

Our mission is to help businesses, founders and cultural pioneers unlock their full potential. We do this by combining strategy, design, storytelling and technology into unified brand systems that grow influence, inspire belief and stand the test of time. Whether launching something new or evolving what exists, we build brands that move people and create measurable impact.

Mission

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Mission

Our mission is to help businesses, founders and cultural pioneers unlock their full potential. We do this by combining strategy, design, storytelling and technology into unified brand systems that grow influence, inspire belief and stand the test of time. Whether launching something new or evolving what exists, we build brands that move people and create measurable impact.

Comprehensive
suite of services

01

Soul

Every brand begins with its essence, the beliefs, values and spirit that make it unique. We help you uncover and articulate this foundation so every decision feels true to who you are.

  • Brand Naming 
  • Logo & Visual Identity
  • Brand Voice & Tone 
  • Brand Positioning 
  • Purpose, Vision, Values 
  • Audience Research
02

Strategy

Clear strategy aligns ambition with action. We craft intelligent plans that focus your resources, sharpen your message and position your brand to thrive in any environment.

  • Brand Discovery & Strategy 
  • Go-to-Market Strategy 
  • Offer & Service Design 
  • Customer Journey Mapping 
  • Target Audience Definition
  • Campaign Strategy
03

System

Consistency builds trust. We design cohesive systems that organize your brand’s visual language, tools and guidelines, empowering you to scale without losing clarity.

  • Website Design
  • Landing Page & Funnel Setup 
  • Email Marketing Setup
  • CRM & Tools Integration 
  • Social Media Management
  • AI Agents & Automation
04

Story

Story is how your brand lives in hearts and minds. We shape narratives that inspire connection, spark curiosity and turn audiences into advocates.

  • Creative Direction
  • Social Media Branding
  • AI Concept Art & Mockups 
  • Marketing Collateral Design
  • Web & Social Content Creation 
  • Brand Launch Campaigns 

Comprehensive
suite of services

01

Soul

Every brand begins with its essence—the beliefs, values and spirit that make it unique. We help you uncover and articulate this foundation so every decision feels true to who you are.

  • Brand Naming 
  • Logo & Visual Identity
  • Brand Voice & Tone 
  • Brand Positioning 
  • Purpose, Vision, Values 
  • Audience Research
02

Strategy

Clear strategy aligns ambition with action. We craft intelligent plans that focus your resources, sharpen your message and position your brand to thrive in any environment.

  • Brand Audit & Discovery 
  • Go-to-Market Strategy 
  • Offer & Service Design 
  • Customer Journey Mapping 
  • Target Audience Definition
  • Campaign Strategy
03

System

Consistency builds trust. We design cohesive systems that organize your brand’s visual language, tools and guidelines, empowering you to scale without losing clarity.

  • Website Design
  • Landing Page & Funnel Setup 
  • Email Marketing Setup
  • CRM & Tools Integration 
  • Social Media Management 
  • AI Agent & Automation
04

Story

Story is how your brand lives in hearts and minds. We shape narratives that inspire connection, spark curiosity and turn audiences into advocates.

  • Creative Direction
  • Social Media Branding
  • AI Concept Art & Mockups 
  • Marketing Collateral Design
  • Web & Social Content Creation 
  • Brand Launch Campaigns 

Expertise

We bring together a multidisciplinary approach that spans brand strategy, visual identity, content creation, digital platforms and AI-powered innovation. Our team collaborates closely with clients to translate vision into clarity and clarity into execution. From foundational research to the final expression, we deliver work that elevates perception and accelerates growth.

Expertise

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Expertise

We bring together a multidisciplinary approach that spans brand strategy, visual identity, content creation, digital platforms and AI-powered innovation. Our team collaborates closely with clients to translate vision into clarity and clarity into execution. From foundational research to the final expression, we deliver work that elevates perception and accelerates growth.

Seasoned, Dedicated
Professionals

Oyetola Babarinde

Senior Partner

Daniel Eruaga

Creative Lead

Andrew Eruaga

Project Manager

Eniola Babarinde

Head of Marketing

Joseph Eruaga

CEO/Creative Partner

Timothy Aregbesola

Finance Director

Our Why and all that drives us.

Bluemass was born from a simple truth: great brands don’t fail for lack of vision—they fail for lack of structure.I created Bluemass to change that. To prove that a brand can carry Soul, Strategy, System, and Story as one living organism. These are the Brand Cardinals™—the compass points that guide everything we build.

Soul anchors a brand in truth and meaning. Strategy gives it direction and intelligence. System creates the structure that allows it to move with consistency and scale with precision. And Story breathes life into it—making it resonate with people, culture, and time.

Most businesses operate in fragments; we exist to unify. From my own journey, I saw ideas with brilliance collapse because they lacked the foundations to endure. The world doesn’t need another agency. It needs a company that designs not just what a brand looks like, but how it thinks, feels, moves, and lasts.

That is what Bluemass is. A brand built to build brands that outlive noise, outpace trends, and stand as legacies.

Wunmi Eruaga, Founder The Bluemass Company

Seasoned, Dedicated
Professionals

Oyetola Babarinde

Senior Partner

Daniel Eruaga

Creative Lead

Andrew Eruaga

Project Manager

Eniola Babarinde

Head of Marketing

Joseph Eruaga

CEO/Creative Partner

Timothy Aregbesola

Finance Director

Values

We believe in clarity over noise, mastery over shortcuts and purpose over trend. Collaboration fuels our process and creativity guides our decisions. We hold ourselves to the highest standard because great brands deserve nothing less. Every project is a commitment to excellence and a chance to create work that resonates through time.

Values

We believe in clarity over noise, mastery over shortcuts and purpose over trend. Collaboration fuels our process and creativity guides our decisions. We hold ourselves to the highest standard because great brands deserve nothing less. Every project is a commitment to excellence and a chance to create work that resonates long after launch.

Want to know more?
Let's Talk

Work

Elite Oceanfront Playground
Brand for the Many, Not the Few
Reimagining a Hospitality Brand

Work

Elite Oceanfront Playground
Brand for the Many, Not the Few
Reimagining a Hospitality Brand